Microgaming To Wow at ICE 2019

Hillary Turner | 01 February 2019

Microgaming ICEICE London is always an exciting affair, and this year is guaranteed not to disappoint. Microgaming will be upping the ante at their stand, number N5-120, with exciting game introductions from their new independent design studios.

The stand promises to be than a standard display, as this year the ICE World of Microgaming will feature several events at its bar, and visitors will be able to enjoy exclusive sneak peeks of hot new releases all while being entertained by a professional DJ punctuated by surprise performances.

Some of the games that will be showcased include the new Blackjack created by Switch Studios and an assorted of upcoming pokies releases. Visitors can spin the reels at the stand and join cyber-punk heroines in Just For The Win’s new Shogun of Time, the highly anticipated Lara Croft from Triple Edge Studios, and Slingshot Studio’s Banana Odyssey.

But it isn’t only about the gaming, as te developer’s continued commitment to reducing environmental impact will also be in full swing. The stand will have full recycling facilities; a zero plastic policy and all stand materials will be recycled in support of Clarion and Eco-booth.

A Brand That Aims to Impress

In 2018 Microgaming launched its new growth strategy to partner with small independent studios that create and develop games exclusively for the industry giant. The brand’s own creative division is still operational, but the inclusion of smaller studios means that they can offer an even more diverse portfolio to operators and players.

The independent studios that have inked agreements with the gaming pioneer are Switch Studios, Fortune Factory, Slingshot, Storm Craft, and Triple Edge. Each of these studios creates and develops new games exclusively for Microgaming’s portfolio.

Microgaming is a true pioneer in the online casino and mobile casino industry. In addition to its exclusive games portfolio, it has the biggest progressive jackpot network in the industry, holds the Guinness World Record for the Largest Jackpot Payout and has paid almost $1 billion in jackpots to date.

Gearing Up for ICE London 2019

This year’s ICE London will be held from the 5th to the 7th of February at ExCel London. ICE London has become one of the B2B online gaming industry’s biggest events. Not only are companies given the opportunity to display their latest creations, but the event also offers extensive networking opportunities and educational talks and conferences. However, by the description of Microgaming’s display, that is reason enough to attend!